What is Performance Call Tracking?
- Evaluation and recording of every single inbound call through all marketing channels.
- Channels such as your website, post cards, social media, google adwords, radio, etc.
- Every single call is recorded and available to you and your staff
- This ensures your staff is constantly improving their phone technique and booking new patients at a good rate.
Why is Call Tracking and Scoring Important for Your Practice?
Each new patient for your practice is worth thousands of dollars. We have found that the average new patient is worth a minimum of $1000/year. But did you know that the average office lets 40-50 new patient calls go unanswered each month? Also, the average schedule rate for dental staff members is only 34%. Your practice is likely letting tens of thousands of dollars slip through the cracks every month.
Call Tracking is an invaluable tool to dramatically increase the efficiency of your marketing dollars. Many of our practices achieve up to 70-80% new patient booking rates after implementing our system. The truth is, the busier your practice is, the less time you have to monitor what happens on the phone. Phone reception is often the first impression many new patients have of you and your practice. If it is not a good one, you will never hear from them again.
Without the ability to determine exactly how a new patient found you, you really can’t make a good decision on which marketing campaign is providing a positive ROI for your practice and what is failing – costing you money.
Expect New Patient Improvement with ZERO Increase in Marketing Dollars
By tracking and sharing results with your staff, they know they are being held accountable. The result? Your staff’s performance will increase substantially for the simple reason that they know each call is now being listened to and monitored.
Many of our clients take this opportunity to reward their highest achieving staff so this change can be viewed as a positive trend for the practice.
Call Tracking Improves Your Bottom Line
With these invaluable metrics available in your own dashboard each month you can take meaningful and actionable steps to improve your new patient bookings. With a solid foundation on the phone by your staff many new marketing opportunities will become available to you to help you grow your practice.