Facebook may beat out Yelp as the ‘go-to’ review platform with the recent implementation of a simple new feature. With Facebook users already checking into businesses when they post statuses or upload pictures, the natural progression is to send a small notification prompting users to leave reviews for said businesses. Facebook reviews can be expected to be more accurate than Yelp’s because consumers will no longer have to expend effort to check in to a separate app to express their opinions. Businesses should be paying attention to their Facebook pages, and customer service, now more than ever.
- Consumers tend to check into businesses because they want their friends to know what they are experiencing.
- As a society, we like to share our experiences and place them on social media. Whether they are happy experiences or bad experiences, we talk about them amongst our friends.
- Because Facebook is giving each person a voice, and a reminder to use their voice. Your customer’s collective voices will determine how many people come to your business in the near future.
“As a society, we like to share our experiences and place them on social media.”