Facebook has rolled out a new feature: After a visitor to a business or event checks in on Facebook, the next day, Facebook will offer a notification asking the user to review the location they visited. This feature allows the user to inform their friends of what they have been doing and give their opinion on a local business. This builds on the way users have already engaged with social media, allowing them to share their experiences, both good and bad, with their Facebook friends.
- Consumers tend to check into businesses because they want their friends to know what they are experiencing.
- By having a notification appear directly in your feed, no matter how busy you are, if you have something to say about the business, you have your chance
- If Facebook stays consistent with this new feature, then businesses will get significantly more traffic on their pages.
“24 hours after checking into a location, Facebook is feeding you with a new notification. A notification asking you to review and share your experience about the place you visited.”