A breakdown of review websites, such as Yelp, Google, and Facebook, shows the pros and cons to each site and how small businesses can benefit from them. While it is very easy for large companies to gain reviews across numerous review platforms naturally, it is a bit harder for smaller local businesses to gain that same exposure, which helps potential customers find and learn about their products and services much easier. Knowing the benefits of each the popular review site gives Mom & Pop shops the opportunity to select which site they feel their business will gain the most exposure from and possibly gain reviews for their business.
- People take online customer reviews very seriously. Of each review site, each one has its advantage over the others.
- Facebook reviews are incorporated into Google reviews. So putting a review on Facebook also puts it on Google.
- Google isn’t as strict in monitoring reviews compared to Yelp. Google allows you to respond to negative reviews and defend your brand.
“Yelp, Google, and (increasingly) Facebook, are all platforms that present customer reviews, and this presents a unique challenge. Do you ask for reviews on all three sites?”